CMOs embrace technology to improve brand affinity

These 21 CMOs Are Channeling Tech to Get Consumers to Obsess About Their Brands

These days, marketers are seeking to recruit brand converts through entertaining, shareable and highly interactive experiences delivered via social, mobile, AR and VR. Ask any of the tech-savvy CMOs profiled below, and they’ll agree: To consistently win at the highest level, they must leverage media dollars to extend their sales propositions and product pitches in exciting, relevant and experiential ways.

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