Eran Lobel

Eran Lobel founded ELEMENT Productions in 1998 and grew it into one of New England’s most award-winning full-service video production, post-production, and integrated content companies.

He is a national leader in all aspects of digital content marketing creation and distribution and a senior advisor to some of the nation’s leading corporations, higher education and not-for-profit organizations.

The expertise of ELEMENT includes digital marketing, creative video content, and expertise in all aspects of Google analytics.

Eran also leads a collaborative talented team of producers, directors, and editors as well as writers, designers, and strategists who produce Emmy award-winning commercials, web videos, television programs, and documentaries.

ELEMENT works with top brands such as Nike, Subway, SNHU, Dunkin Donuts, Buick, Fidelity, Verizon, and ESPN. ELEMENT’s creative team can develop concepts, shoot, edit, create graphics, build video players and distribute video content across multiple digital channels.

Eran, a graduate of the University of Massachusetts Amherst, received an MBA from Boston University, is a founding member of FILMA (the advocacy organization for the film business in Massachusetts), a member of the Massachusetts Production Coalition (MPC), and a current board member of the Advertising Club of Boston and City Year.

In addition to Baerlein & Partners business relationship with Eran Lobel, key members of the ELEMENT team who contribute to Baerlein & Partners client service needs include CJ Kaplan, Evan Saks, and Mitch Bluhm.

CJ Kaplan is an award-winning creative copywriter, Evan Saks is a national expert on all aspects of Google Analytics and Mitch Blum is a first-class creative and digital strategist.

Eran has worked closely with Joe Baerlein for over eight years as ELEMENT has created and produced all the TV and Radio commercials for several statewide ballot campaigns that Joe directed.

In regards to the coronavirus: Eran Lobel, an expert in video content marketing, has produced a range of large-scale multi-platform campaigns for national brands throughout the United States. He has expertise in all aspects of digital marketing, video production and data analytics. In particular, he possesses the knowledge of and experience in helping organizations in crisis communicate to their key constituencies through creative and strategic platforms.
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