Susan Ryan is widely regarded as one of the top media planning and buying specialists in the U.S.

Having successfully built one of the top 10 independent media firms in the country, she is now Principal and Co-founder of Petta, Ryan & Company, a Massachusetts certified Women Business Enterprise (WEB).

Susan’s media planning and placement specializations include sports, retail, trade associations and franchises, new product launches, branding, not-for-profit and federal, state and local political campaigns.

Susan’s career highlights include negotiating a major network TV in-game NFL sponsorship; naming rights for NFL and NHL on CBS Radio; media planning, buying and activations for 1,000+ retail grand openings; and numerous candidate/advocacy campaigns nationally.

Among her community charitable activities, Susan serves as a board member of Empower Peace and works with the New England Chapter of the Multiple Sclerosis Society.

Like Rosemary, Susan has worked with Joe Baerlein on a variety of clients for over 20 years.