Rosemary Petta

Rosemary Petta is nationally recognized for strategic planning and expertise in media consumption, research, methodology, and trends.

After building one of the top 10 independent media firms in the U.S., she is now Principal and Co-founder of Petta, Ryan & Company, a Massachusetts certified Women Business Enterprise.

Designing plans for numerous advocacy campaigns and Fortune 500 companies, Rosemary expertly negotiates network and local television, radio and digital buys across all platforms throughout the U.S. and Canada.

In addition, Rosemary is an accomplished media analyst in the gaming, resort, and hospitality industries and has worked with over 60 companies in this sector.

Rosemary served on the Advertising Research Foundation Advisory Committee and continues to work in sponsorship development with PBS and NPR.

Her community/charitable activities include the Catholic Charities Executive Committee and she currently serves on mentoring/nurturing programs with Wellesley College and Babson College students.

Rosemary has worked with Joe Baerlein on a variety of client matters for over 20 years.

In regards to the coronavirus: Susan Ryan and Rosemary Petta, veteran media planner and buyers in broadcast and digital, built and executed the paid media plan in 2009 for the dissemination of information about H1N1, better known as the swine flu. Rosemary and Susan are recognized experts across the United States in sophisticated media planning and buying for large organizations.
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